Amazon
As the largest online retailer in the world, Amazon is an obvious choice for expanding your brand globally. The platform offers access to millions of customers worldwide, making it an ideal place to sell your products. When it comes to marketing on Amazon, there are several strategies you can employ to increase your visibility and sales.
One of the best ways to market on Amazon is through Amazon Advertising. This program allows you to create targeted ads for your products that appear in search results and on product pages.
By using keyword targeting, you can ensure that your ads are shown to people who are actively searching for products similar to yours. Additionally, Amazon Advertising offers tools for measuring the performance of your ads and optimizing your campaigns for better results.
Another way to market your products on Amazon is through the Amazon Influencer Program. This program allows influencers with large social media followings to promote your products to their followers. This can be a great way to reach new audiences and increase brand awareness.
AliExpress
AliExpress is another popular product-based marketplace, particularly for shoppers looking for inexpensive products from international sellers. Like Amazon, AliExpress offers a vast range of products, including clothing, electronics, and home goods. The platform also offers buyer protection, ensuring that shoppers receive their purchases on time and as described.
Setting up an online store on AliExpress is simple because this eCommerce platform enables suppliers to list their goods according to categories and product kinds, as well as to designate their preferred modes of payment, shipping options, and price policies. In addition, AliExpress offers helpful tools for vendors, such as an online store builder and customer assistance.
Walmart
Walmart is the second-largest online retailer in the US, making it a great platform for expanding your brand globally. The platform offers a variety of marketing tools that can help you increase visibility and sales.
One of the most effective ways to market on Walmart is through its Sponsored Products program. This program allows you to create ads for your products that appear in search results and on product pages.
By using keyword targeting, you can ensure that your ads are shown to people who are actively searching for products similar to yours. Additionally, Walmart Sponsored Products offers tools for measuring the performance of your ads and optimizing your campaigns for better results.
Another way to market your products on Walmart is by participating in their Marketplace Retailer Program. This program allows you to sell your products directly to Walmart customers, who can increase your visibility and sales.
To participate in the program, you'll need to meet certain requirements, such as having a certain level of sales volume and meeting Walmart's quality standards.
Flipkart
Flipkart is an Indian e-commerce company that operates as a marketplace, connecting sellers and buyers. It was founded in 2007 and is now one of the largest e-commerce platforms in India, with over 350 million registered users and 300,000 sellers.
As a marketplace, Flipkart offers a wide range of products, from electronics to fashion, home appliances, and more. The platform allows third-party sellers to set up their online stores and sell their products directly to customers. Flipkart handles the payment and delivery processes, ensuring a seamless shopping experience for customers.
One of the key features of Flipkart is its user-friendly interface, which makes it easy for sellers to set up their stores and list their products. The platform also offers various marketing tools and analytics to help sellers improve their sales and reach a broader audience.
eBay
eBay is another popular e-commerce marketplace that can help you expand your brand globally. The platform offers a variety of marketing tools that can help you increase visibility and sales.
One of the best ways to market on eBay is through their Promoted Listings program. This program allows you to create ads for your products that appear in search results and on product pages.
By using keyword targeting, you can ensure that your ads are shown to people who are actively searching for products similar to yours.
Additionally, eBay Promoted Listings offers tools for measuring the performance of your ads and optimizing your campaigns for better results.
Shopee
With its main office in Singapore and having been founded in 2015, Shopee is a well-known eCommerce platform in Southeast Asia. The platform has hundreds of suppliers and is accessible through both its website and mobile application.

Because Shopee only charges a commission fee for every transaction, entrepreneurs may launch an online store there without worrying about listing fees, which helps keep expenses low.
Shopee is a wise choice if your company wants to grow in Southeast Asia. Shopee is a top eCommerce platform that can help your company grow thanks to its user-friendly platform and wide worldwide reach.
Etsy
Etsy is one of the most well-known P2P marketplaces, offering a platform for independent artists, designers, and crafters to sell their handmade and vintage goods. With millions of active buyers and sellers, Etsy has become a hub for unique and one-of-a-kind products, ranging from clothing and accessories to home decor and art.
As there are no advertisements on Etsy, it's crucial to develop your brand by obtaining referrals and positive feedback from satisfied customers. Nevertheless, if you possess knowledge of marketing strategies and optimizing product categories and listings, and if you have generated a reasonable amount of earnings in the past twelve months, your listings can be featured offsite.
Newegg
For more than two decades, Newegg has served as a marketplace where electronics, computers, gaming hardware, and other products can be bought and sold. Although the majority of its customers are based in the United States and Canada, it has broadened its reach to different regions such as the Middle East, Europe, Asia Pacific, and South America.
To become a vendor on Newegg, all you need to do is complete a form, and their evaluation team will examine your information. This is done to confirm the accuracy of your product listings and to ensure that they comply with their Terms of Service.
Rakuten
Rakuten, an eCommerce platform with headquarters in Japan, is the third-largest in the world. Rakuten enables company owners to sell their products globally without running afoul of regional restrictions thanks to its more than 70 firms operating globally in the fields of eCommerce, digital content, communications, and finance.
Rakuten offers a wide selection of categories, ranging from accessories to home appliances, and provides customers with convenient features such as payment processing, shipping, and product listings.
In addition to a responsive customer service team, Rakuten also offers sellers a range of tools, including product analytics, shipping calculators, and market research tools, as well as a shopping cart for managing product listings.
Cdiscount
Cdiscount is a French e-commerce company that operates as a marketplace, connecting sellers and buyers. Founded in 1998, it has since become one of the largest e-commerce platforms in France and Europe, with over 20 million registered customers and 10,000 active sellers.
As a product-based marketplace, Cdiscount offers a wide range of products across various categories, including electronics, fashion, home goods, and groceries. The platform allows third-party sellers to set up their online stores and sell their products directly to customers, while Cdiscount handles the payment and delivery processes.
TaoBao
TaoBao, which is owned by Alibaba Group, is an online marketplace based in China that was established in 2003. With over 870 million monthly active users, businesses can sell their products to a vast audience.
The platform enables consumer-to-consumer retail and provides a convenient way for small businesses and entrepreneurs to create stores and reach customers residing in China who primarily speak Mandarin or Cantonese.
However, there is a requirement that businesses must have a registered company to do business on the platform, which involves some paperwork. Nevertheless, if you believe that the benefits of eCommerce sales outweigh the administrative hurdles, TaoBao is a marketplace worth considering.
Wayfair
Wayfair is an online retailer that operates as a marketplace for home goods and furnishings. It was founded in 2002 and has since grown to become one of the largest e-commerce platforms for home decor and furniture in the United States.
As a marketplace, Wayfair offers a vast selection of products from thousands of third-party sellers, providing a diverse range of options for customers. Sellers on the platform can set up their online stores and offer their products directly to customers, with Wayfair handling the payment and delivery processes.
One of the key features of Wayfair is its emphasis on customer experience. The platform offers various tools and resources to help customers make informed purchasing decisions, such as 3D room planners, customer reviews, and product recommendations. Wayfair also provides free shipping on orders over a certain amount, making it more attractive to customers.
